Shelly Neihaus

Social Media Strategy: Winning on LinkedIn with Shelly Neihaus

 

I had the good fortune to meet Shelly Niehaus at a Shutterfest Photography conference a few years ago. She knows her stuff and is all about helping businesses succeed in multiple different ways.

I was invited to chat with Shelly on her podcast to discuss how I might enhance my LinkedIn strategies to generate more business. 

Episode Summary:

In this Marketing Makeover Strategy Session, Shelly helps me optimize my LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.

 

Listen here, or look for Episode 121: Marketing Tips for Small Business Owners: Educated Empowered Inspired

Key Takeaways:

  • Optimize Your LinkedIn Profile – Ensure your headline, summary, and images position you as the expert.
  • Follow a 3-Part Content Strategy:
    • Connection Post – Share behind-the-scenes content, personal insights, or your journey to build trust.
      Expert Positioning Post – Educate your audience on industry insights, FAQs, and myths (e.g., AI headshots vs. professional photography).
      Invitation Post – Guide potential clients to take action (download a freebie, book a session, join your email list).
      • Engage & Network – Share and interact with content from peers and potential clients to increase visibility.
      • Leverage AI for Content – Use tools like ChatGPT to spark ideas but always personalize your messaging.

    Shelly says: "Know you and like you, before they buy from you!"

    Peter Istvan Photography

    Peter is a professional headshot photographer. Available in studio, or on location. Serving Parry Sound, Muskoka, Sudbury, North Bay, Barrie, Toronto, and surrounding areas. View pricing and scheduling.

    Peter Istvan
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